Wednesday, 5 October 2011

[Switzerland needs new blood! Expand the gene pool!]

[STOP MASS IMMIGRATION. Anders Behring Breivik and 15 other persons like this.]

The success of the Swiss People's Party - and particularly its iconic posters - is driving the Establishment crazy in Switzerland. The searing power of these images - now regarded as among the great poster art of all time, and being sold in auction houses alongside the work of Toulouse-Lautrec - may well have played a significant role in altering the political dynamic in Switzerland.

Counterjihad and nationalist movements across Europe should try and copy this success - not the exact images, though, as the Front National in France was sued for copyright infringement when it borrowed the minaret image - by applying the principles described below in the extracts from an interview with Bettina Richter, curator for poster art at the Zurich Design Museum. It is difficult for the Establishment to use their 'hate speech' laws against these posters because they contain very few words. The core of the message is communicated visually, and viscerally.
How do the SVP (Swiss People's Party) posters work?

A poster needs to reduce and compress - only in that way can it transmit its messages. The SVP has understood that very well: with conciseness in word and image - and statement - you achieve the optimal effect. Intellectual messages overburden a poster and cannot be decrypted quickly. The SVP advertising also lifts its from the crowd by using illustrations instead of the widespread photo aesthetic. It uses the language of comics, a popular, generally understood visual language. This works perfectly through simplification of colour and form.

The posters have already inscribed themselves into our collective visual memory. Their message is understood immediately, even if they only consist of two words: 'Masseneinwanderung stoppen' [Stop mass immigration]. The visual and textual statements always supplement one another perfectly and further strengthen the effect.

Poster messages are sold through emotional seduction, scarcely at all via rational arguments. SVP posters speak to the emotions: the SVP gets people where their fears are - and these are mostly irrational.

How can people protect themselves from SVP (Swiss People's Party) posters?

The SVP posters are a kind of visual rape. You cannot protect yourself from them. It may be possible to attack them: mainly they are torn down or scribbled on. Such attacks are rarely original, but there are also intelligent interventions on SVP posters. However, the fact is: you cannot avoid a poster; you cannot simply turn the page or click away, as with an advert. You must encounter the posters 1:1.

How do you evaluate the work of the advertising executive Alexander Segert, who is responsible for many of the SVP posters?

Many people in advertising simply sell messages that they don't themselves support. Segert's right-wing conservative convictions and his corresponding political engagement are well known however. Probably it takes this type of identification with the content to be able to find this provocative rhetoric. By the way, the minaret poster was already put up for auction at a reputable auction house in the USA, hand-signed by Segert, alongside posters of Toulouse-Lautrec and Mucha. Thus the SVP propaganda has already received the art market's seal of approval.

[Stop Mass Zombification. Pigs vote SVP]

[Stop massive stupidity]

[Start Mass Emigration]

The images are of Swiss People's Party posters defaced by angry leftists. Even this represents a kind of victory, though, because it shows that the image and message have been seared into their minds.

To save leftists the bother, Swiss People's Party politician Oskar Freysinger even made sure that some copies of his latest poster were defaced in advance.
[This is how they were printed. Freysinger did the defacement himself, adding the word 'moron' and changing 'To Bern' into 'To hang']


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